Collaboration and collective intelligence

After watching the video of the three speakers talk about collaboration and collective intelligence I feel each and every human being takes part in a collective intelligence moment some way or another weather they realize it our not. Our own interactions with society presents moments of collaboration which then collective intelligence is generated. As Trebor Schotz pointed out in his speech, with the heavy emergence of the online social networks, the benefits of collaboration and collective intelligence now can be shared with millions of users twenty four hours a day. The down size to these social networks is that it's very expensive, because of all the traffic and content that comes through the site causing and demanding tighter regulations or even charging the users. Trebor argues why not use nonprofit media giants allowing them to have public control over the public content which then lessen the cost on one company.Users shouldn't be charged a fee to collaborate in any form, because businesses even benefit regardless they know it or not.

Cory Ondrejka has already started basically a whole virtual world for collaboration and collective intelligence by giving the users all the tools to do what ever they want to do once a member of second life, but in a virtual setting. Cory explains that by giving their second life users the ability to do what ever they want to do within second life, they found that groups of second life users where collaborating on projects to make second life better for current or existing users of  second life. This didn't cost Ondreika company anything, and the company only gained revenue from letting the users be in total control, only making it better.

Mimi Ito brings collaboration and collective intelligence full circle by referencing how children are given the tools to effectively collaborate and share intelligence with other children by playing games like poke-man. Ito basically explains that collaboration and collective intelligence is happening even as early as children. Collaboration builds and pulls on one's stored intelligence to where it drives content from users in many forms. The content in physical form is what keeps society innovative and striving to be good at what we do.

Zappo's.....Wow

I was completely inspired by the video. What Tony Hsieh has done in Zappo's is completely amazing, and should be the new model for every business. Tony figured out the million dollar question, how to grow revenues while keeping your customer base extremely happy as well as his workforce. Tony referred to his past knowledge and experiences with other people to fully understand what it took to make Zappo's successful. He then understood that trust is the key to allowing decisions to following out even it meant failure. If there were failures, and accomplishments Tony would focus the same amount of time into both, as way of building knowledge to be better in what Zappo's already did, or learning from failures to offer better results in other areas of the business.

Zappo's increasing returns would be it's employee's and customer's. Their focus on being the best customer experience when dealing with Zappo's has made them stand alone in already flooded market. There's not too many places where I can say, that is the best place to shop solely based on customer service. When a company can attract customers based on customer service experience alone, they are doing something right. Tony tapped into the minds of people, and found out what people wanted in the form of products, services, and from their employer. I really believe the saying or quote many friends of mine have said, "To be happy, is to love what you do". Loving what you do is very possible, but you have to have trust, knowledge, focus, determination, and just be real in who you are. We live our lives in not wanting to take risk, because we think, what if, or should I do this, when need to trust our self's more, but learn to trust without it knocking us off our paths. Just like Tony did with his vision with Zappo's.