I was completely inspired by the video. What Tony Hsieh has done in Zappo's is completely amazing, and should be the new model for every business. Tony figured out the million dollar question, how to grow revenues while keeping your customer base extremely happy as well as his workforce. Tony referred to his past knowledge and experiences with other people to fully understand what it took to make Zappo's successful. He then understood that trust is the key to allowing decisions to following out even it meant failure. If there were failures, and accomplishments Tony would focus the same amount of time into both, as way of building knowledge to be better in what Zappo's already did, or learning from failures to offer better results in other areas of the business.
Zappo's increasing returns would be it's employee's and customer's. Their focus on being the best customer experience when dealing with Zappo's has made them stand alone in already flooded market. There's not too many places where I can say, that is the best place to shop solely based on customer service. When a company can attract customers based on customer service experience alone, they are doing something right. Tony tapped into the minds of people, and found out what people wanted in the form of products, services, and from their employer. I really believe the saying or quote many friends of mine have said, "To be happy, is to love what you do". Loving what you do is very possible, but you have to have trust, knowledge, focus, determination, and just be real in who you are. We live our lives in not wanting to take risk, because we think, what if, or should I do this, when need to trust our self's more, but learn to trust without it knocking us off our paths. Just like Tony did with his vision with Zappo's.
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